For anyone who is making his debut into the Punjabi industry, getting onto the TV screen remains a dream for long. Some achieve it after tearing their pockets and for some fate has other things in store!
With the enormous amounts that are being quoted by our regional TV channels for an airplay, it is very difficult for an artist (who is not a part of this nexus) to get his project played on the idiot box.
Some do manage to sell a killa or two to pay these channels but what’s the surety that after paying stack a of money, people are actually watching them??
Here are the shocking numbers from the BARC statistics for the current week which will surely make you think twice before spending:
This table is available for everyone to see on BARC’s official website and evident from the stats the maximum impressions that a Punjabi channel gathers in a week is approx. 48098! (Thats it?)
So it means that with such a widespread network of these satellite TV channels, its just a handful of people who are actually watching – how disappointing is that. Isn’t digital media a better option then?
After seeing these numbers we feel that YouTube is certainly a better option to invest on, atleast othe loki edeto ta vadh ee dekhde honge!
So now let me tell you what BARC is..
BARC (Broadcast Audience Research Council) India is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India.
Guided by the recommendations of the TRAI (Telecom Regulatory Authority of India) and MIB (Ministry of Information and Broadcasting) notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement – broadcasters, advertisers, and advertising and media agencies, via their apex bodies.
Hun ki kriye??
Well, hun agge to..just be more careful about the money you are spending on broadcasting your project on TV and choose wisely as to which channel is worth your buck!
(this article is purely for information purpose and does not aim at defaming any channel, individual or company)
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